Protect All Your Hard Work With These Essential Insurance Policies

A small business owner reminds us of a juggler of sorts. To run your own business successfully, you have to have many balls in the air, in constant motion, making sure none of them drops. Whether you do it all yourself or outsource some of the tasks, there are many daily and operational tasks that you need to think about: accounting, budgeting, marketing, employee management, just to name a few. As it happens, research and purchase of appropriate insurance products are one of those critical matters you must deal with. 

The insurance market is flooded with many different insurance policy options. Sure, all the options make it possible to purchase the exact coverages to fit your unique business needs, but they also can make the process overwhelming. 

This policy is essential for businesses that provide a professional, specialized advice or service such as CPA’s, tax preparer, doctors, insurance salespeople etc. Because your customers rely on you, a professional in your field, to provide accurate and correct advice. If the advice is wrong and cause financial harm, you are on the hook for your mistake. 

A Professional Liability policy covers you and your business in the case of professional wrongdoing or negligence. The words “professional wrongdoing” are very significant as the policy will not cover a general claim. An example of professional wrongdoing is a fitness trainer not correcting his client’s exercise form, thus directly contributing to an injury.

Of course, this is not the only type of insurance policy that you should be considering. Below we compiled a list of the few most essential one insurance policies that a small business owner needs to have to protect their business. 

 

  • General Liability insurance – A policy that covers you for general wrongdoings (unlike a Professional Liability policy) that prompt a lawsuit by a third party. A general claim may include libel or slander, an injury claim such as slip and fall, a billing error, etc. 

 

  • Workers Compensation insurance – A policy that is mandated by law and provides compensation to your employees should they get injured or sick on the job. The policy covers their medical expenses, paid disability time, etc. This policy is only needed if you have employees of any kind. 

 

  • Property insurance – This policy covers your business assets such as your office equipment, contractor’s tools, and so on. If you own the office building, the policy will cover it as well. Often, you can bundle up the Property and General Liability policies into one package policy. 

 

  • Commercial Auto – Did you know that your personal auto policy excludes coverage for times when the vehicle is used for business? This policy is fundamental if you have vehicles that you use for business and are registered to the company. If your company doesn’t own any cars, this coverage still protects you in the event any of your employees drive their vehicles on company business or even borrow yours as they won’t be covered otherwise. 

 

  • Professional Liability insurance – As discussed above, this is an essential policy to protect you from the financial consequences of a lawsuit alleging professional errors made by your company. 

 

This list of insurance products is far from all the insurance policies available however, these are the core policies that you should carry. 

 

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11 Best Ways to Provide Customer Service Through Social Media

Social media and customer service

Social media has become the go-to channel for customers and brands to communicate with one another. The conversation can involve anything from questions to complaints to shout-outs, but whatever the context, brands must be ready to respond with stellar customer service. Below are 11 methods for providing customer service through social.

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All or some?

When we’re wrestling with outsourcing project work, a key question is:

Do we give someone the entire project, or do we break it into pieces?

Should you have the architect also handle the budgets, the materials, the labor, the permits–all of it? Or should you project manage the thing and hire people for each discrete action?

Should you have your favorite freelance programmer build every element of the website, or should you have her only focus on her core skills and then you farm out the rest?

The axes are:

Coordination vs

Span.

Coordination costs you. You need to manage it. Make sure the details match up. Get the information flow right. Coordination benefits you, because you can work in parallel, with experts.

Span of work benefits you, because one person or a tiny team sees it all. On the other hand, span of control costs you, because it means that much of the time, the work is being done by a non-expert.

If you give one person the entire project, then coordination costs go way down. It’s all in her head, and shortcuts present themselves.

On the other hand, if you break a project into tiny parts, you can find exactly the right person or process for that part, and often, they can be done simultaneously.

This is obvious, of course, but we forget to ask the question. That’s the hard part.

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5 Best Tools To Embed Facebook Feed On The Website

Facebook has crawled into our daily habits like nothing else. The first thing in the morning that we do is to check the Facebook stories and posts, our friends and family members have posted over the platform.

This is just an example to show how impactful Facebook is as a platform. Not only as a social media platform, but Facebook holds immense marketing potential too. That is one reason why brands and marketers are actively embedding Facebook feeds on their official websites to exploit this marketing superpower of Facebook for benefiting their online business.

Embedding Facebook feeds on your website helps you showcase user trust in your brand by displaying their reviews and Facebook posts around your brand. This user-generated content helps you engage visitors on your website for a more extended period, thus generating a high probability of conversions.

This article explains 5 such tools that allow you to embed Facebook feeds on your website easily.

Come, let’s have a look at each one.

  • Taggbox

Taggbox is a fantastic social media aggregator and display tool. It aggregates real-time feeds from multiple social media platforms, Facebook being a major one of them.
It discovers relevant feeds from Facebook via profile posts and pages which are aggregated on the wall editor where you can easily curate the whole content according to your quality needs. You can filter out the irrelevant material, either manually or automatically, using the powerful moderation feature. 
You can also customize the Facebook feeds according to the look and feel of your brand using the Personalize feature in the Taggbox wall editor. It comes with fabulous themes, background options, banners, rich card styles, and themes settings with advanced custom CSS option.
Also, the robust Analytics feature allows you to track the performance of your Facebook feeds concerning visitor engagement, interaction, and contribution to the Facebook feeds.
It comes with other add-on features like Full-Screen Announcements, Custom posts, hashtag highlighters, and many more. It is easy-to-use and has a friendly user interface.
  • Embed.ly
Embed.ly is a fantastic social media tool that lets you embed Facebook feeds, along with the other media feeds on your website.
It lets you add media, track user engagement, and decide your course of actions accordingly.
It easily converts standard URLs into exclusive user-generated content. You need zero programming or technical knowledge to do so. It not only helps you increase engagement and drive traffic to your website but also ultimately converts them into your permanent customers.
  • SnapWidget
SnapWidget is a user-friendly social media tool that allows you to embed your Facebook pages and pictures to any social media website. It offers impressive photo gallery widgets to enable users to showcase their artistic side in beautifying their website.
It allows you to create all kinds of grids, slideshows, boards, and others to display your content. You can always preview the overall appearance of your website. All you need to do is create a free account and avail the services it has to offer. With a Pro Account, you get access to advanced settings, custom CSS features, Analytics, and many more.
  • EmbedSocial
EmbedSocial helps you to integrate your Facebook pages, Google locations, and display the reviews automatically. It gathers and displays social media content from all platforms.
It aggregates Facebook posts altogether and gives you the capability to embed it on your website and thus display it to your website visitors. It helps you enhance the dynamic and user-centric character of your website. It displays user-generated content from all kinds of social media platforms.
It lets you add albums and posts from your Facebook and embeds them on your website by generating an embed code for the same. It comes with various layout options, customization features, and so on.
  • SociableKIT
It helps you improve your website’s user interface by making it more visually appealing, thus making it more social. It allows you to embed relevant and engaging content fetched from social media platforms on your website.
It is best suited for business and professional websites. It also makes it easier for you to embed meaningful content from social media platforms to your site.
It lets you easily embed live videos, pictures, stories, and other forms of content and lets you create your own custom feeds. You can easily sync your Facebook content on other websites.
Lastly
These are some really great Facebook embedding tools that make it super easy for you to embed Facebook posts on your websites or blogs. 
Are you using some other such tools? Feel free to share them with us in the comment section below.

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Top Tips to Promote Your Toy Store Through Instagram

When you have an online business, internet visibility plays a crucial role. Again, if you own a toy store, the competition is intense out there, especially during the holiday season. No matter whether you own a physical store or an online toyshop, reaching out to your customers is necessary if you want to sell kid’s toys.

The best way to market your business and highlight your toys is through Instagram promotion. The photo-sharing platform is not merely for taking selfies and posting on the site, as teenagers do. It is more than using cool filters and photos. Today, Instagram is one of the robust platforms used for business marketing. There is no doubt about the same.

According to an article published on https://www.huffpost.com, Instagram offers opportunities galore for businesses all over the world. It provides a self-serving advertising option employing attractive targeting. You can reach out to your audience through high-definition photos and videos. When it comes to Instagram, it has high-quality visual content, which is an advantage that you must leverage. 
Studies show that 40 percent of customers respond to photos and videos more than walls of text. Therefore, if you have a toy store online, you should use the photo-sharing social media site for boosting sales and acquiring loyal customers. Here are some top tips to market your toy store using Instagram: 
Make the Most of an Instagram Business Profile

First things first, make sure you have an Instagram account for your business. If you already have a Facebook profile, switching is easy. This way, your toy products will show up in numerous Instagram feeds. It will help you connect with your customers as well as connections in the industry. Moreover, you can pick a category and contact options like phone number, email, and address details.
Make the most of Instagram insights that will educate you about your most-liked posts and details like who is looking at your Instagram business profile. This way, you will come to know about your customers’ age, gender, location, and related aspects. Did you know that in Australia, Instagram has 9,000,000 monthly active users? Therefore, it is not difficult to figure out what benefit you can derive when you have such an amount of followers in your country.

Also Read


How to Use Instagram for Business Marketing
Tips to Improve Your Business Online Presence with Social Media

Use Relevant Hashtags and Catchy Captions

When you have a business Instagram account up and running, focus on relevant hashtags and smart captions. Use them in your post to reach out to your targeted audience. Since you own a toy store, make your captions funny and sweet. Depending on the location and age where you do Instagram marketing, the wise use of captions and hashtags will have a significant impact on your toy business online. 
Though you have an option of 30 hashtags, do not use more than five per post. You can mix and match trending, industry-related hashtags, as well as those relevant to your business. 
The use of appropriate hashtags is the key to the success of using Instagram for business. You’re discovered by your followers and drive strong user engagement. There is no doubt about the same. Additionally, you can use tools to improve engagement depending on location, hashtags, and your closest competitors.  
Know Your Audience and Their Preferences

Having an Instagram account for business is not enough. You need to stand out from the rest of the competition. Take some time out of your busy schedule and study your competitors in the toy business. You should research your potential customers too. It will help you determine what photos, videos, color schemes, and filters to use on Instagram. The same rule holds for picking out fonts so that you know which of these are popular for a toy store.
Studying your audience and competitors will let you know what is trending in the industry currently, especially during the holiday season when people like to gift toys. Brainstorm which content you should in your Instagram posts. For instance, if you are selling toys for toddlers, learn what matters most to the kids from their parents and promote your business accordingly. 
It is all about your time and effort that you spend to market your business on Instagram. Try it and you’ll be surprised by the results. There is no doubt about the same. 
Leverage the Power of Instagram Stories


If you want to take your business to the next level and make it successful, leverage Instagram’s new and unique feature Stories. You might be wondering what that means. Well, you can reach out to more followers with Instagram Stories with high-definition images and videos. You can educate your targeted audience with the current deals and new toys in your store. Create interesting posts, especially behind-the-scenes posts related to your toy store. 

Show your latest collection of toys through Instagram Stories. Show how your staff handles them and greets your customers if you have a physical store. Today, Instagram has millions of users daily and so you can imagine how impactful your toy store marketing would prove when you use Instagram Stories. It is the best way to connect with your audience, generate leads, and convert them into loyal customers. 
Make the Most of local SEO 

If you own a physical store, then you are fortunate. That is because you can leverage local SEO for Instagram business marketing. It is when you can add your toy store on platforms like Google Maps and Yelp. If a kid’s parent lives near your toy store, he or she will most likely saunter into your shop if your business shows up in local SEO results. There is no doubt about the same. That is because the kid’s parents will buy from a store that has a convenient location and around the corner. 
Take some time out of your busy schedule and focus on how you can boost your local SEO results. When it comes to brand engagement on Instagram, it is 10 times more than Facebook. Therefore, leveraging local SEO will make a huge impact on your toy store. 
Conclusion

Now that you have these tips handy, promote your toy store using Instagram. You will see positive results.
Author Bio

Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.

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“What’s the hard part?”

A simple question, often overlooked, as if ignoring it will make the problem go away.

Everything worth doing has a hard part. If it didn’t, it would have been done already.

The hard part, we can hope, will become easier if you allocate resources and focus and effort. That’s the point of the work, to whittle away at the hard part.

But, if we refuse to ask and answer, then how can we possibly focus on what matters?

It’s often a lot more fun and relaxing to focus on the parts that aren’t hard. Or to pretend that the hard part is easy.

Better, I think, if we’ve decided that the work is worth doing, to get serious about the parts that are worth our effort.

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How Do You Promote Your Web Design Venture with Instagram?

Numerous website owners and web design experts are discovering the power of the photo-sharing platform, Instagram. According to an article published on https://www.huffpost.com, Instagram has gone a long way to create a huge audience and drive engagement for your design services. Therefore, as a web design professional, you must position your business in a strategic way to increase the demand for your web and graphic design services.

Today, the competition is stiff and businesses are facing more resistance than ever from other competitors in the market. Therefore, you must promote your design services beyond the typical markets. Read on to learn how you can promote your web design business with Instagram.

Boost Brand Awareness


You will need to highlight your design business through Instagram marketing. This way, you will gain likes, comments, and shares to grow your business, increase online visibility and brand awareness. You can opt for increasing your likes through organic or paid marketing depending on your business requirement and budget. You will find numerous social media tools to take your branding efforts to the next level using Instagram.

Also Read
Tips to Improve Your Business Online Presence with Social Media

Improve Customer Engagement 


The basic reason why small business owners do not have websites because they think the process as complicated. As a designer, you can simply use your web page layout with Instagram photos and videos. There is no doubt about the same.

You can create short videos to explain some of your design philosophy and post the same on the photo-sharing platform. Again, leverage Instagram stories to show you work on your design projects or share a client video appreciating your work. This way, you can gain more followers for Instagram than ever.

Make the Most out of Instagram Visuals 


When it comes to Instagram, it is about high-definition photos and videos. Therefore, pique audience interest by displaying your web design samples in a creative manner. This way, your web designing skills will be noticed and potential clients would start showing interest in your work. Post new design samples and schedule the posts.

Again, use your landing page design to offer a discount on your web design, responsive design, and graphics, and logo design services to grab client attention.

Drive Quality Traffic to Your Business Website 


You need to ensure that prospective customers visit your website and understand what your web design services have to offer. You need leads and conversions. There are many ways to drive traffic but Instagram marketing is your best bet. You are targeting a huge audience base. Therefore, include a link in your Instagram bio and post unique, eye-catching, relevant, and innovative photos and videos to ensure increased traffic to your website.

If you are new to Instagram, take some time out of your busy schedule and read online blogs and tutorials to use Instagram for your web design business. Put some effort and you will succeed if you are serious about growing your business. Try this tactic and you’ll be surprised by the results.

Conclusion 


Now that you have these tips handy, consider them to grow your web design business and boost brand awareness.

Author Bio


Walter Moore is a renowned management expert and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.

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Formal Vs. Casual — Which Is Best For Office Productivity?

In recent years, there has been a shift in the office dress code. At one time, a nine-to-five job was synonymous with a three-piece suit and briefcase. But, now, many companies are happy to let their employees dress in business casual attire or what they feel comfortable in. Is it affecting productivity, though?

 

The switch to business casual

It’s possible that it is the influence of younger workers in the office that has led to a shift towards business casual. It seems as though this age group is more protective over identity and style of dress and are opposed to being told what to wear.

Business casual can be defined as a style of dress that is smart but not overly professional. For a man, this might be a Men’s shirt without a tie, navy trousers and loafers. For women it could be a smart blouse with cropped, tailored trousers and flat shoes.

In fact, more than one in ten people aged 18-24 said that they had considered quitting their job due to a strict dress code. Older employees, however, do not share the same strong views. Only 7% of those aged 55 and over said that they would think about leaving their employment because of the dress code. Compare this to 17% of 18-24s and it’s clear to see a divide. It might depend on which sector you operate in as to how your staff feel about uniform. Those working in the energy sector (32%), science and pharma sector (31%) and IT sector (29%) are most likely to leave their role due to dress code requirements, one study discovered.

Therefore, is it worth removing the dress code to retain these staff? Quite possibly. Employers are aware of how high staff turnover can have great cost and productivity implications. Costs incur during the recruitment process as the position is advertised and time is spent by employers interviewing and selecting candidates. Having a dress code may deter candidates too — 61% of people looking for a new job in 2017 said that they’d have a negative perception of any company that enforced a dress code. Productivity also takes a hit, as often a current employee has to spend time training the new starter or letting them shadow their day-to-day activities — this can prevent existing workers from working to their maximum capacity.

Another reason for the switch to business casual is a growth in creative companies. In fact, between 2010 and 2016, the creative industries sub sectors (i.e advertising, film and TV) grew their economic contribution by 44.8%. Dress code is often less strict in these companies, as employees are encouraged to express their ‘creative flair’.

 

The effects of how you dress

Research has shown that what you wear can have an impact on how you behave at work.

In one study, subjects were presented with a white coat and told different things. The participants that were told it was a doctor’s coat, felt more confident in accomplishing tasks compared to those that were told they were wearing a painter’s coat. Other research shows that wearing more formal clothing (such as a Tuxedos) can make people think more broadly.

On the other hand, Facebook CEO, Mark Zuckerberg, wears the same casual clothes every day and runs a company worth billions of dollars. He says that dressing in this way gives him one less decision to make and allows him to focus on more important workplace decisions.

When it comes to productivity, the majority of UK workers said that they would feel more productive and put more effort into their appearance if there wasn’t a strict dress code — this is according to a study by Stormline. Moreover, 78% of respondents to one survey said that they would still make an effort to dress well and wouldn’t blur the line between ‘work clothes’ and ‘non-work clothes’ if there weren’t any rules on what to wear.

 

What’s best for the business?

Based on the research that we’ve looked at, it’s clear to see that it depends on the employee as to whether they should follow dress code.

It may depend on their role, too. First impressions still, and most likely will, always count. If employees are in a client-facing role, it’s important to look professional and approachable — they are effectively representing the business and should be making it look good.

It could be good for businesses to ask their employees how they feel about uniforms and when they feel most productive. This could be the best indicator of whether a uniform is best for the business or not. As we’ve seen, uniforms can affect behaviour at work and it is down to the individuals as to whether they work best following, or not adhering to, a dress code.

 

Sources

https://www.duedil.com/blog/power-dressingthe-effects-of-dress-code-on-productivity

http://www.managers.org.uk/insights/news/2017/october/dressed-to-impress-is-it-time-for-managers-to-embrace-off-the-cuff-employee-fashion-at-work

https://www.recruitment-international.co.uk/blog/2017/01/61-percent-of-employees-more-productive-when-dress-code-is-relaxed-study-finds

http://www.thecreativeindustries.co.uk/uk-creative-overview/news-and-views/news-creative-industries-earn-uk-almost-%C2%A392bn

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